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Analytics and conversion tracking

Data that helps you make better decisions.

We implement and configure Google Analytics 4, Google Tag Manager, conversion tracking and reports so you know what works and what needs improvement. We turn data into practical insights and opportunities for growth.

Discuss analytics View examples
Accurate data
and measurable
results
AnalyticsSearch reports
OverviewIllustrative data
Users—Conversions—Conversion rate—Channels6
Organic searchPaid SearchDirectReferral
Conversions—
  • Purchases
  • Enquiries
  • Contact forms
  • Calls
Illustrative analytics overview — no actual client data.
Accurate trackingMore than just visitor counts
Data visualisationClear, understandable reports
Better decisionsBased on real data
Technical supportSetup, maintenance and advice

Why does analytics matter?

A clear path to better results

Analytics helps you understand where customers come from, what attracts them and where opportunities are lost. Accurate data helps you allocate marketing budgets more wisely, improve your website and increase conversions.

Goal tracking

Purchases, enquiries, calls and other key conversions.

Marketing effectiveness

See which channels and campaigns deliver results.

User behaviour

Understand what visitors do on your website.

Technical implementation

GA4, GTM and custom events.

Dashboards and reports

Regular, easy-to-understand reports.

Long-term growth

Data that helps your business develop.

What we can implement and connect
  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel
  • Meta Conversion API
  • Google Ads conversions
  • Meta Ads conversions
  • Form submission and phone click tracking
  • Checkout, purchases and e-commerce events
  • UTM attribution
  • Custom events and dimensions
  • Microsoft Clarity
  • Server-side and API events
  • CRM attribution
  • Looker Studio reports

We configure analytics and marketing tools to match your chosen cookie, analytics and marketing consent settings.

Real examples

Businesses achieving results with data

We help businesses across industries implement analytics and conversion tracking to make better decisions.

View all examples
Tīrām Visu — real public project screenshot
Tīrām Visu

Advertising data, enquiries and CRM

Meta Ads lead generation and tracking connected to CRM, automation and work management.

  • Meta Ads
  • Enquiries
  • CRM
View project
Kolumbs.lv — real public project screenshot
Kolumbs.lv

Marketing and conversion measurement

GA4, GTM, Meta Pixel, UTM and conversion measurement infrastructure for a travel platform.

  • GA4
  • GTM
  • Conversions
View project
GT Wood — real public project screenshot
GT Wood

International audience data

GA4 traffic analysis for an international B2B project, without publicly disclosing sensitive account data.

  • GA4
  • B2B
  • Audience
View project

How do we work?

A clear process for accurate data and better results.

  1. 01

    Research

    We assess your goals, systems and current data setup.

  2. 02

    Implementation

    We configure GA4, GTM and the required events.

  3. 03

    Testing

    We verify data accuracy and conversion tracking.

  4. 04

    Results

    We provide reports and set up ongoing monitoring.

Pricing

Analytics and conversion tracking costs

Pricing is tailored to website size, required integrations and tracking complexity.

Analytics implementation and tracking

Tailored proposal
  • GA4 and GTM setup
  • Conversion tracking
  • Custom events
  • Data report creation
  • Integrations with other systems
  • Consultation and support
Get a quote →The exact price depends on the project's scope and goals.

Frequently asked questions

Your questions answered

Find answers to common questions about analytics and conversion tracking here.

What is Google Analytics 4?

Google Analytics 4 is an analytics platform for collecting and analysing website or app events. We configure it to match your goals and chosen consent logic.

How much does analytics implementation cost?

Pricing is tailored to website size, required events, integrations and reporting requirements.

How long does setup take?

Timing depends on system complexity and whether access is ready. After initial discovery, we prepare a specific work plan and timeline.

Which conversions can be tracked?

We can track purchases, enquiry forms, phone clicks, bookings, downloads and other business-relevant events.

Do you help set up GTM?

Yes. We configure Google Tag Manager, the required tags, triggers, variables and consent logic.

Can it integrate with CRM or other systems?

Yes, if the system provides a suitable API, webhook or another data exchange method. Lead source and CRM attribution can also be implemented.

Do you prepare reports?

Yes. We create clear reports in Google Analytics 4, Looker Studio or another suitable tool.

How do you assess data accuracy?

We test events, parameters and data flows through defined scenarios. We cannot guarantee 100% tracking because consent choices, browser privacy settings, ad blockers and platform limitations affect results.

Can you help interpret the data?

Yes. We help you understand reports, identify key trends and turn data into practical improvements.

Is long-term maintenance necessary?

Not always, but monitoring is valuable after changes to your website, campaigns or consent solution. We provide regular checks and advice when needed.

RELATED SERVICES

Explore other services that may support your project.

Google AdsSearch advertising with measurable results. Meta AdsFacebook and Instagram advertising to reach customers. SEOTechnical SEO, content and organic visibility improvements. IntegrationsConnections between CRM, e-commerce and other systems.

Contact us

Let's explore how data can help your business.

Tell us about your goals and we'll prepare a custom quote.

  • Quick response
  • Experienced specialists
  • Focused on results