COMPLETED PROJECT
Inmemoriam.lv
A multilingual website and enquiry management system
We transformed the existing WordPress site into a custom Laravel solution with three languages, service and regional pages, and an integrated enquiry CRM.
3 languagesLV / RU / EN
81 published pages27 in each language
9 service areasLocal SEO
Enquiry CRMUnified management
About the project
The goal of Inmemoriam.lv was a modern, clear and sensitive website where people could quickly find the help they need and contact the company.
The company also needed an administration system to manage content, translations, SEO and incoming customer enquiries in one environment.
Website and system views
Real views of the published website and administration system.
Select an image to view it at full size.
Key work completed
A custom-built Laravel website
A WordPress rebuild with a clear content structure, services, FAQ and contact blocks.
A complete website in three languages
Content and enquiry forms in Latvian, Russian and English.
Services content structure
Burial, cremation, documents, transport and practical information.
Regional pages and local SEO
Separate content pages for nine service areas.
Enquiry CRM
One workspace with statuses, notes and follow-up tasks.
Improved Google discoverability
A clear page structure and preserved paths from old links to new content.
Content administration
Copy, translations and page information managed in one place.
Multilingual enquiry forms
Clear messages in the customer's language and protection against duplicate enquiries.
Consent management
Separate choices for analytics and marketing; attribution follows consent.
Analytics foundation
Infrastructure prepared to measure phone clicks, forms, navigation, FAQ and other user events.
FOR YOUR TEAM’S DAILY WORK
From a website enquiry to a manageable process
After submission, the enquiry enters the administration system, where the company can track its status and follow-up communication.
- New
- To contact
- Contacted
- Agreement in progress
- Closed
A clear workflow
Statuses, notes, change history and follow-up tasks. Invalid enquiries can be marked separately.
Context for every conversation
The selected service, language and source page. UTM and advertising attribution are processed according to consent.
A team activity overview
Filters and Kanban or list views, with expected and actual deal amounts in one system.
FROM WEBSITE TO TEAM
Communication that doesn't get lost in email
We created callback and service enquiry forms in all three languages. Submitted information enters CRM with context for the next conversation.
- Clear guidance when form information is missing
- Localised error and success messages
- Service, language and source are preserved
- Resubmitting the same form does not create a second enquiry
A CAREFULLY PLANNED WEBSITE REBUILD
A new website with established customer paths preserved
During the rebuild, we preserved existing links and created a clear service structure so people could find the help they need in their language.
Old links lead to the new page
We redirected important previous addresses to the relevant new content, helping visitors reach the right place even through previously saved links.
A place for every service and region
We organised page content and titles to make services easier for visitors and Google to find and understand.
Information in the customer's language
We linked the Latvian, Russian and English versions so visitors can switch to the same information in their preferred language.
We tested the customer journey before launch
From finding a service and choosing a language to submitting a form and the company team receiving the enquiry.
Results and benefits
Easy content management
The company's team handles everyday content changes.
Clearly organised enquiries
Communication, notes and next steps in one place.
Services discoverable by region
Useful content for each service area.
A solid technical foundation
A tested system ready for further development.
How does development work?
From idea to a finished solution.
- 01
Understanding your needs
Your goals and the features the project needs.
- 02
Planning and design
We develop the structure, design and prototype.
- 03
Development and testing
We build the system and test it thoroughly.
- 04
Launch and support
We implement, train and continue helping after launch.
Can you take over an existing WordPress website?
Yes. We first assess the existing content, URLs and features. For IN MEMORIAM, we rebuilt the WordPress site as a custom Laravel solution with content administration and CRM.
What happens to old URLs during migration?
We redirect important old links to the corresponding new pages so visitors reach the information they need. We verify these paths before launch.
Will we be able to edit the Laravel website's content ourselves?
Yes. The team can manage the designated content fields and regional pages in the administration system. New features or layout changes are planned separately.
Can the website support several languages?
Yes. In this project, Latvian, Russian and English versions each have their own content, URLs, forms and SEO metadata: 81 published pages in total.
How are website enquiries handled?
Enquiries enter CRM, where the team sees contact details, source and selected service, changes statuses, adds notes and plans follow-up communication.
How do regional pages and local SEO help?
Each genuinely served area has its own page with relevant information, questions and contact options. These are service areas, not invented branches.
Can the solution be expanded later?
Yes. The Laravel website and CRM can grow with new content blocks, workflows or integrations according to the company's needs.
How do migration and launch work?
We prepare the new environment, migrate content, check forms, languages and URLs, create backups and launch a tested version with a way to restore the previous one.
LET'S START A CONVERSATION
Let's create a solution
for your business!
Contact us and we'll help create a website or system that works for you.
- Free consultation
- Tailored proposal
- Experienced team
- Long-term partnerships
Data processing information: privacy policy.