COMPLETED PROJECT
Kolumbs.lv
From a travel website to a complete digital tourism platform
We built a modern, fast, easy-to-manage travel platform with a custom administration system, multilingual SEO and integration with the Waavo travel booking system.
Travel offersLive data from Waavo
Easy content managementWithout a developer's involvement
More marketing possibilitiesSEO, campaigns and forms
About the project
The Kolumbs.lv project was about more than refreshing the website's appearance. We rebuilt the digital environment, connecting the public website, custom administration system, SEO infrastructure, marketing tools and Waavo travel booking platform.
The goal was a system the Kolumbs team could use every day and expand without rebuilding the entire website for each new campaign or feature.
3 languagesLV / EN / RU
Custom CMSContent and campaign management
Waavo integrationUp-to-date travel data
SEO infrastructureIndexable content pages
Key work completed
Custom CMS and administration system
Manageable content, destinations, campaigns, popups and forms.
Waavo integration
Travel data, prices, dates and booking flow.
Multilingual system
LV, EN and RU content with a complete SEO architecture.
SEO infrastructure rebuild
URL structure, canonical, hreflang, sitemap and indexing control.
Destination and hotel carousels
Dynamic Waavo offers with current travel data.
Campaign and popup system
Manageable campaigns on desktop and mobile.
Customer registration forms
Customisable, duplicable forms for business partners.
Marketing integrations
GA4, GTM, Meta Pixel, UTM and conversion measurement.
Technical infrastructure
Ubuntu, Nginx, Node.js, PM2 and a custom backend API.
Website views
Homepage
Modern design with an integrated travel search
Hotel and travel offers
Current offer data from Waavo
SEO destination pages
Indexable content alongside current offers
Custom administration system
Content, campaign and website component management
Customer registration forms
The real Mapon business travel form
Manageable content
Reviews section and other CMS content blocks
Real project screenshots. Open an image for a closer look.
SYSTEMS WORKING TOGETHER
Kolumbs content + Waavo data in one platform
Waavo continues to provide travel and booking infrastructure. Kolumbs can independently shape its digital experience, combining indexable content with current offers.
- 01
KOLUMBS CMS
Content management · SEO
Destination pages · Campaigns - 02
KOLUMBS FRONTEND
A consistent website experience
Content alongside offers - 03
WAAVO API / DATA
Trips · Prices · Dates
Hotels · Booking
Waavo Carousel V2
The administrator selects a destination and uses a current Waavo offer. We aligned multiple data sources so the price, date, duration, meals and image all refer to the same offer.
CUSTOM ADMINISTRATION SYSTEM
Content management without a developer
Everyday changes are in the Kolumbs team's hands. A single administration environment manages website content, new campaigns and technical SEO settings.
- Pages, navigation, hero and promotional sections
- Waavo travel sections and hotel pages
- Forms, popups, footer and other content blocks
- SEO, redirects and sitemap
Draft / Publish. Changes can be prepared as drafts before publication.
CONTENT PEOPLE CAN FIND
SEO that does not depend solely on the booking system
An external booking system's content alone does not always provide an optimal structure for Google indexing. Kolumbs' content layer connects complete destination and hotel pages with current Waavo offers.
Campaign infrastructure
From idea to a published campaign, with manageable content blocks and an enquiry journey suited to the offer.
- Popup campaigns and separate desktop / mobile materials
- Calls to action and campaign query parameters
- Repeat display intervals and session logic
- Responsive layout and conversion measurement
Customer forms
The Mapon business customer registration form is a real example: an administrator creates, edits and duplicates forms with custom fields, recipients and a public address.
- Fields required for business travel
- Easy to complete on mobile, too
- The enquiry is sent to the responsible recipients
Enquiry data is not stored in the Kolumbs database.
Results and benefits
The platform gives the Kolumbs team more control over content, SEO and marketing while retaining Waavo as the source of travel and booking data.
Faster content updates
The team can make changes without needing a developer for every content update.
Broader SEO possibilities
Indexable destination, hotel and campaign pages.
More effective marketing
Destination pages, popups, forms and measurement infrastructure.
An expandable platform
New features without rebuilding the whole site.
WANT A SIMILAR SOLUTION?
Let's turn your ideas into results, too
Contact us to discuss how we can build a tailored solution for your business.
- Free consultation
- Tailored proposal
- Experienced team
- Long-term partnerships
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